WUD Estonia 2026 – Where Design Shapes Strategy
The leading design conference in the Baltics returns to Tallinn on 16–20 February 2026, celebrating its 17th edition.
Conference Week Timeline:
📅 February 16 (Monday) – Workshops
Optional city tours for international delegates
📅 February 17 (Tuesday) – Reception for Speakers & Delegates
📅 February 18 (Wednesday) – Workshops
📅 February 19 (Thursday) – Conference Day (Main Event) + Evening: Networking with local leaders & designers
📅 February 20 (Friday) – Workshops continue, if needed
For the first time, the WUD Estonia conference is dedicated primarily to leaders – showing where design and innovation create real business and societal value. At the same time, the program remains highly relevant for designers, offering fresh perspectives on how their work shapes strategy and drives impact.
Meanwhile, hands-on workshops are tailored for experienced designers, providing practical opportunities to deepen skills, test new ideas, and exchange knowledge with international experts.
Who should attend?
- Product Owners & Product Managers – shaping the direction of new products and services, looking for ways design and technology accelerate business goals.
- Business Leaders – executives and managers responsible for growth, technology investments, and strategic decisions.
- Customer-Driven Managers – leaders aiming to understand how user experience, service design, and technology build customer loyalty.
- Innovation-Driving Leaders – visionaries and change-makers searching for new ideas in design, digitalisation, accessibility, and the ethical use of AI.
- Designers – the conference will also be highly valuable for designers – not only to gain fresh knowledge, but to see how their work connects with business, leadership, and technology. Designers will learn how to communicate the strategic value of design, discover the latest in AI, accessibility, and digitalisation, and connect with international peers and innovation leaders.
Key themes of WUD26
- Design & Neuroflow – exploring the connection between human creativity, the brain, and technology, and its influence on experiences.
- Artificial Intelligence – the opportunities and challenges AI brings to design, business, and society.
- Accessibility – making digital solutions usable and inclusive for everyone.
What to expect
- Inspiring keynotes from international and local experts.
- Practical workshops designed for experienced designers, focusing on advanced methods, tools, and case studies.
- Engaging discussions that foster knowledge sharing and collaboration.
- Unique networking opportunities, including a reception for international delegates and sponsors, and an afterparty with the design community.
WUD Estonia 2026 will bring together over 600 participants in Kultuurikatel, Tallinn, alongside international delegates and the region’s top experts. It is where leaders and practitioners connect, exchange insights, and spark collaborations that drive meaningful and lasting impact.
