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wud estonia 2026

16-20 February, 2026 Tallinn

Where Design Shapes Strategy

 

The leading design conference in the Baltics returns to Tallinn for its 17th edition! WUD Estonia 2026 is all about how design drives strategy, innovation, and business growth.

This year, the spotlight is on leaders and decision-makers—showing where design creates real value. At the same time, designers will find fresh perspectives on connecting creativity with business impact and the latest insights in AI, accessibility, and digitalisation.

Expect inspiring talks, advanced workshops, and meaningful networking with 600+ design and innovation professionals from across the region.

📅 Conference Week

  • Feb 16–17: Workshops

  • Feb 18: Academic Pre-event (Tallinn University) + Workshops

  • Feb 19: Main Conference Day + Evening Networking

  • Feb 20: Workshops

Join us to inspire, learn, and lead the future of design — where creativity meets strategy.

*For useful advice and inspiration on Tallinn’s top attractions, activities, events, and places to eat and drink, check out the city’s official tourism portal, visittallinn.ee, or follow @VisitTallinn on social media.
*Explore Tallinn with ease – save 20% on Tallinn Card!Tallinn Card gives free access to 50+ museums and attractions, unlimited free public transport, and exclusive offers all across the city.Use code WUD2026 at the Tallinn Card online shop to get 20% off.Offer is valid until February 22, 2026.

 

(Eesti keeles)

WUD Estonia 2026 – Kus disain kujundab strateegiat

Baltikumi suurim disainikonverents toimub 16.–20. veebruaril 2026 Tallinnas Kultuurikatlas. Viiepäevane programm ühendab inspireerivad ettekanded, praktilised töötoad ja võrgustumise, tuues kokku üle 600 juhi, disaineri ja innovatsiooni eksperdi.

Fookuses on disain ja strateegia, tehisintellekti roll, ligipääsetavus ning neurovoolu ja loovuse seosed. Esmakordselt on konverents eelkõige suunatud juhtidele, pakkudes samas disaineritele väärtuslikke teadmisi ja rahvusvahelist kogemuste vahetust.

*Külasta Tallinna turismiveebi visittallinn.ee või jälgi sotsiaalmeedias @VisitTallinn kanaleid, kust leiad kasulikku infot ja inspireerivaid soovitusi Tallinna vaatamisväärsuste, tegevuste, sündmuste, restoranide ja meelelahutuspaikade kohta.

Buy Tickets

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Conference 19.02.2026: Early bird ticket

Venue
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online
119 € + VAT
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Conference 19.02.2026: Student ticket

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online
99 € + VAT
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Conference 19.02.2026: Regular ticket

Venue
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online
149 € + VAT
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Workshop: How to Measure UX and Design Impact (7h) by Vitaly Friedman

Venue
340 € + VAT
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Workshops

How to Measure UX and Design Impact (7h)

February 18, 2026 at 10:00
Kultuurikatel, Small hall, Kursi 3, Tallinn

How can we measure the quality of UX and prove its business impact? This hands-on workshop helps you move beyond gut feeling by defining, choosing, and tracking UX metrics and design KPIs that connect directly to business goals. Through practical group work, you’ll learn how to shape design success, set meaningful KPIs, and build accountability into your design process. You’ll leave with concrete methods, examples, and a toolkit to show – and grow – the true value of design in your organisation.

Open speaker Vitaly Friedman

Venue

Kultuurikatel is located on the corner of Põhja pst and Kursi street.
Open map
Kultuurikatel, Põhja Pst 52a, Tallinn
Entrance through the door next to the chimney stack
Trinidad Wiseman office
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Trinidad Wiseman, Meistri 14, Tallinn
4th floor
Estonian Academy of Arts
Open map
Estonian Academy of Arts / Eesti Kunstiakadeemia
Põhja pst 7, Tallinn
TalTech Mektory
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TalTech Mektory, Raja tn 15, Tallinn
Tallinn University
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Tallinn University, ELU area, Narva mnt 25, Tallinn
3rd floor of the Mare building

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We invite you to associate your brand with this high-level conference by participating in the creation of WUD Estonia 2026 through financial contributions.

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